I designed and developed a self-service subscription management platform for both B2C and B2B customers in Switzerland and Belgium.
The platform was designed to provide a simple, clear, and consistent experience across all screen sizes, from desktop to mobile. The interface focuses on intuitive navigation and easy-to-use features, allowing customers to manage their subscriptions independently and efficiently.
A seamless customer journey
One of the key challenges was to optimize the customer journey from the e-commerce platform to the subscription management platform.
I worked on simplifying this transition by implementing a token-based authentication process, allowing customers to access their subscription management area without having to log in repeatedly.
This approach reduced friction in the customer journey while providing a more seamless and secure experience.
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Key UX principles
- Responsive design adapted to all screen sizes
- Clear and intuitive interfaces
- Self-service subscription management
- Seamless navigation between platforms
- Token-based authentication to avoid multiple logins
- Optimized B2C and B2B customer journeys
- Consistent experience across Switzerland and Belgium
The result is a selfcare platform designed around the customer’s needs, making subscription management faster, simpler, and more autonomous.