E-COMMERCE LESERSERVICE WEBSITE SWISS GERMAN CUSTOMERS
Led the complete overhaul of the online store in Magento2. Managed UX projects using Agile/Scrum methodology, from initial scope definition to launch: workshops, personas, user journeys, wireframes, and interactive prototypes. Integrated and optimized tracking tags (AdsWords, GA4, Meta for mobile and browser). Conducted behavioral analyses with GA4, Air360, and Meta Ads to improve the user experience. Continuously optimized interfaces.
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