PROPOSAL UX AND UI LANDING PAGE DESIGN AND DEVELOPMENT
I designed and developed a new UI/UX concept for a landing page dedicated to showcasing the Appeals and humanitarian interventions carried out by the International Federation of Red Cross and Red Crescent Societies (IFRC) around the world.
The objective was to make the organisation’s global impact more visual, accessible and engaging, while allowing users to easily explore humanitarian interventions throughout history.
The proposed experience is centred around an interactive world map, providing a clear visual representation of interventions by country. By default, the map displays interventions from the most recent year, allowing users to immediately understand where the organisation has been active.
To facilitate exploration, I introduced intuitive filtering options allowing users to refine the information by:
- Year — explore interventions throughout different periods
- Country — focus on a specific geographical area
- Type of disaster — discover interventions according to the nature of the emergency or disaster
The UX approach focuses on simplifying access to complex historical and geographical information while creating a more engaging way to discover the IFRC’s humanitarian work worldwide.
The result is a data-driven, interactive and user-centred landing page concept designed to transform a large amount of historical information into an intuitive visual experience.
theme design in InVision – responsive design theme – UX/UI design – ( HTML5, CSS, JavaScript ) – Google map plugin development.